Demand Generation

By establishing a strong brand and delivering exceptional guest experience, OYO has gathered a significantly large user base internationally. Through the OYO Direct Channel, our patrons get access to a large customer base. We provide high quality experiences at compelling prices through our feature-rich app which adds to the stickiness of our customers on our platform, thereby generating significant direct demand.

Our OYO mobile application was the 3rd most downloaded travel mobile application globally and the most downloaded travel mobile application in Asia in 2020, 6th according to Sensor Tower, and had over 100 million downloads as at March 31, 2021.


Our Patrons also benefit from strong organic and repeat demand from our Cuthstomer base, which is driven by our products such as Discover OYO, OYO Wizard loyalty and “Invite & Earn” referral programs.

The strength of our brand is well-recognized by both Patrons and Customers in our Core Growth Markets and helps us to attract both Patrons and Customers to our platform. OYO was identified as the most valuable Travel and Hospitality brand in India and 30th most valuable brand overall in India by a study conducted by Kantar for 2020 (BrandZ India 2020 Report, BrandZ Travel and Hospitality category includes airlines, accommodations and booking platforms).

OYO's full stack technology suite equips the pattrons with the right
tool set for revenue growth abd operations optimization

Just take it from some of them

image Co-OYO app is like a passport to keep with you at all times on your phone. It tells me Today's status at a glance including all bookings, gives detailed revenue trends/earnings and allows me to change pricing on the go! A great toolset to have with me at all times image

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Ashok Goyal

OYO Hotel Redwood Falls, Minnesota

image The 2020 pandemic year and into 2021 was great for us with occupancy and revenue wise. I had great support from the OYO team to work on pricing keeping Revpar up. image

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Trupal Shah

OYO Inn Kernersville North Carolina

image This is my 5th property that I have signed with OYO and its revenue is up by -80% in the first 6 months! OYO continues to deliver great results on all properties. I have signed my second hotel in Newport with OYO & excited that it will be my son's first property. image

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Sazzad Rahman

OYO Waves Hotel Newport, Oregon